China's OOH recovery to pick-up in June

An overview of out-of-home advertising sales in China during the novel coronavirus (COVID-19) outbreak.

China's out-of-home (OOH) advertising market is expected to return to some normalcy by June after the novel coronavirus (COVID-19) outbreak, according to the World OOH Organisation.

Outdoor ad sales will reach 50% of the pre-outbreak 2020 forecast by the start of June, rising to 60% by the end of the month. This compares with the 5% of expected sales that were achieved at the start of February.