Asia Pacific will overtake North America as the largest OTT market by 2021, according to PwC's latest Global Entertainment & Media Outlook: 2019-2023 report. Excluding AVOD, OTT video revenue in Asia Pacific is forecast to equal $22.41bn by 2021, marginally higher than North America's $22.37bn. APAC will only extend this lead afterwards.
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.