Amazon Prime Day more valuable than Black Friday/Cyber Monday

An overview of visits and transactions on Amazon on Black Friday, Cyber Monday and Amazon Prime Day in the United States.

Amazon Prime Day generated 1.4 million (8.7%) more transactions for Amazon in the US market than Black Friday and Cyber Monday combined, according to Hitwise's latest Amazon Analytics 2018report. This is despite the e-commerce giant receiving 1.4 million (0.7%) less visitors than on Black Friday and Cyber Monday.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands