Airbnb cuts performance marketing by $541m

An overview of Airbnb's marketing and advertising spend between 2018 and 2020.

Airbnb cut its performance marketing by $540.5m last year and is shifting its strategy to be PR- and brand-focused, according to the latest company reports.

The online travel platform cut its brand and performance marketing spend by $661.8m in 2020 as a result of the coronavirus outbreak, with the majority of this (82%) coming from performance budgets.

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