Addressable TV set to account for 10% of total TV impressions by 2022

An overview of share of daily audio-visual ad minutes by type in the UK, 2016–2022(f).

Mindshare Futures believes that, by 2022, 30% of audio-visual advertising (excluding cinema) in the UK will be addressable, though only 10% of linear TV impacts (885 billion in 2016) will be delivered as such. While that share is low, it would still represent significant growth, helped in part by new regional entrants looking to target niche, local audiences.

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