Ad-supported mobile games attract the most committed players

An overview of the popularity of different types of mobile gaming, whether with ads or with in-app purchases.

Advertising-supported mobile games are most popular and attract more committed players, according to data from Toluna and Harris Interactive.

Half of mobile gamers surveyed said they have played free-to-download mobile games that have ads in the past year, either without in-app purchases (53%) or with (51%). This makes them more popular than free-to-download mobile games that don't have ad

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