77% of consumers think it's now harder to trust brands

An overview of consumer opinion on whether it is harder to trust what brands say and do across 13 markets.

Three-quarters (77%) of consumers think it is now harder to trust what brands say and do, according to research from Ford and Harris Insights & Analytics in their online survey of 13,003 adults across 13 markets.

In only two countries do less than three-quarters of consumers agree with this sentiment. In the Middle East (Saudi Arabia and the United Arab Emirates), only 69% agreed while this rate dipped to 55% in China.

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