The average UK internet user (aged 16-64) registered daily media consumption of 11:08 hours in 2017, according to data from GlobalWebIndex. This represents an increase of 58 minutes from 2012, when consumption stood at 10:10. Of the eight media channels monitored, linear TV accounted for the most time on 02:37 in 2017, 21 minutes more than next-placed ‘other online’ (all o
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
