Gamers receptive to advertising but one-fifth try to avoid

An overview of global gamer audiences' attitudes to advertising.

Gaming audiences are largely receptive to advertising but a sizeable share say they try and avoid all forms of it, according to global data from GlobalWebIndex.

Two-fifths of creators (those who broadcast or share gaming content online) say they tend to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands