COVID-19 brand discovery highest on social and TV

An overview of brand and product discovery in the UK and US during the novel coronavirus (COVID-19) outbreak by age, gender and shopper segment.

Consumers are discovering new brands and products during the novel coronavirus (COVID-19) via social media and TV ads, according to the latest research from GlobalWebIndex. In their survey of UK and US consumers, one-quarter (27%) have discovered new brands/products using these channels, followed by website ads in third (24%).