Chinese consumers most likely to delay luxury purchases

An overview of consumers delaying luxury purchases in seven Asia Pacific markets during the novel coronavirus (COVID-19) outbreak.

Chinese consumers are most likely to have delayed purchasing luxury items like designer clothes, according to the latest survey from GlobalWebIndex. In wave 4 (end of May), 35% of Chinese internet users said they had delayed purchasing luxury items, a proportion that has risen continuously from 20% during wave 1 (end of March).