Australians want responsive and responsible brands

An overview of the brand actions that most appeal to Australian consumers.

Listening to customer feedback is the most common demand of brands among Australians, according to survey data from target audience company GWI.

One-half (51%) of online Australians say they want brands to listen to customer feedback, the highest figur

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands