44% of SEA consumers play video games while watching TV

An overview of multiscreening (activities done when watching TV) in Southeast Asia.

More than two-fifths (44%) of consumers say they play video games while watching TV, according to survey data from GWI analysed in WARC's latest Spotlight Southeast Asia report on mobile gaming.

This means playing video games is the fourth most popular activity when watching TV, suggesting that gaming can play in cross-media campaigns.