Global Ad Trends: FMCG and COVID-19 James McDonald, Rob Clapp This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include Health & well-being E-commerce & mobile retail Food industry (general) Public health Soft drinks industry (general) Toiletries & cosmetics (general) Brand management Customer experience Marketing in a recession Crisis management
