COVID-19: Consumer spending and media habits in the US Marte Aune, Rob Clapp This report analyses consumer spending and media habits in the US during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income. Consumer sentiment Money & finance Male lifestyles & attitudes Male media use Youth lifestyles & attitudes Youth media use Older adults (55+) lifestyles & attitudes Older adults (55+) media use Purchase behaviour Shopper research & insight High-net-worth consumers Low-income consumers Middle-class consumers Female lifestyles & attitudes Female media use E-commerce & mobile retail Clothing, apparel Food industry (general) Household & domestic (general) Public health Pharma & healthcare (general) Technology & electronics (general) Toiletries & cosmetics (general) Crisis management Digital media consumption In-game advertising Video on demand Online & digital newspapers Social media audiences TV & Connected TV audiences United States
