YouTube consumption shows double-digit growth

An overview of YouTube consumption in 15 markets between 2019 and 2020.

YouTube consumption grew strongly last year, with individuals watching nearly 22 hours each month on average, according to an analysis of App Annie data on Android mobile devices across 15 markets.

In eight of the markets, YouTube consumption among app users grew by double digits last year. India saw the largest increase, up 23.4% to 26.4 hours per month, followed by Russia (+21.1% to 30.4) and South Korea (+20.3% to 37.9).