UK, TV advertising expenditure by type

Outlines growth trends in UK TV advertising expenditure between 2007-2016.

TV advertising expenditure in the UK amounted to £5,277m in 2016, according to data from the AA/WARC Expenditure Report. This represents flat (+0.2%) growth from 2015, when total spend amounted to a record-high £5,226m. Total TV adspend had grown in each of the six years prior to 2016. Linear TV (excluding video on demand) is the channel of choice for UK advert. In display-only terms, .

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