Food continues to be the biggest TV advertising category in the UK but is being increasingly challenged, according to data from the AA/WARC Expenditure Report and Nielsen. The product category's total adspend, net of discounts from rate-card level data, equalled £554.3 million last year. However, entertainment & leisure and finance were not far behind, at £533.4 million and £522.3 mi
UK, TV advertising expenditure by product category
An overview of UK TV advertising expenditure among the top five product categories between 2009 and 2017.
