UK fashion retailers struggle to gain from e-commerce boost

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

UK fashion retailers have struggled to gain from higher e-commerce traffic during the coronavirus (COVID-19) outbreak, according to the latest data from WARC's sister company Retail Week, and The Smart Cube.

Visits to fashion websites had fallen by a third (33%) in the week of March 22nd when compared to the first week of February. While recovering by May, website visits in the first week of July were up just 1% compared to February.

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