TV and OOH budget recovery accelerated in May

An overview of global marketing budgets by medium.

TV and out-of-home advertising budgets are leading traditional media and accelerated their recovery in May 2021, according to the latest figures from WARC Data's Global Marketing Index (GMI).

Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 indicates decline. Practitioners who receive the full analysis report.