FMCG companies have managed to attract more customers in China this year despite the coronavirus (COVID-19) outbreak, though three struggled in a year of challenges, according to data from Kantar Worldpanel.
The top 22 FMCG companies in China, all of which attracted over 100m urban Chinese households in the 52 weeks ending 9 October 2020, added 82m more consumers combined this year.
