TikTok is used by nearly one-tenth of all adult UK smartphone users, according to the latest data from Comscore. Penetration reached 8.7% in December 2019 (nearly 3.4 million unique individuals), an increase from 5.6% the year before.
By age group, over one-quarter (26.0%) of 18–24 year olds used the platform in December 2019. This is equal to 1.4m unique visitors, a number that Comscore says has grown by 90% compared with December 2018. This puts TikTok on par with Twitter in pen