Sport turns to short-form content as new business models grow

An overview of global growth areas in sports media consumption and business model adoption.

Sports media consumption is expected to increasingly shift to short-form content while business models are moving to more immersive experiences, according to a survey of senior sports executives in over 50 countries from PwC.

Nine-tenths (90.5%) of sports executives surveyed said they expect consumption of highlights and short-form content to grow, with team and athlete-generated content also expected to be a growing area of importance (81.6%).