Smart speaker penetration is highest for those aged between 35-54 years old, according to the latest researchfrom Ipsos MORI. In Q1 2019, nearly one-quarter of respondents aged between 35-54 said they owned a smart speaker, above the overall level of 14%....
Smart speakers most popular with 35-54 year olds
An overview of smart speaker penetration in Great Britain in Q1 2019.
