Short video audience reaches 905m in China

An overview of the short video audience in China.

The Chinese audience for short video content has continued to grow steadily and has reached 905m, according to the latest data from industry analysts QuestMobile.

The number of monthly active users of short video platforms reached 905m in June this year, a 6.2% (53m) increase from the previous year. This figure is also up from the previous month, rising by 0.3% (3m) from May 2021.

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