Seven in ten consumers don't plan on cutting their festive spending

An overview of consumer expectations of their 2020 holiday spend for different groups.

Seven in ten (70%) consumers do not plan on spending less this year during major festive holidays like Christmas and Lunar New Year but are instead prioritising who they purchase for, according to research from Rakuten Advertising.

In their survey across 12 global markets, consumers are least likely to decrease their holiday spending when purchasing for their immediate family – just one-quarter (26%) said so. Nearly a third (31%) of consumers say they will spend more.

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