The podcast ad market is expected to reach $1.6bn worldwide by 2022, almost double the value forecast this year, according to projections by PwC. When compared with WARC’s media data, this gives podcasts a 4.5% share of global audio ad market s
Podcast adspend to double in value by 2022
An overview of global podcast advertising expenditure and share of the audio ad market between 2013 and 2022.
