Podcast adspend to double in value by 2022

An overview of global podcast advertising expenditure and share of the audio ad market between 2013 and 2022.

The podcast ad market is expected to reach $1.6bn worldwide by 2022, almost double the value forecast this year, according to projections by PwC. When compared with WARC’s media data, this gives podcasts a 4.5% share of global audio ad market s