Over half of Indian consumers will shop online after COVID-19

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

The novel coronavirus (COVID-19) outbreak is likely to drive over half (57%) of Indian consumers to shop online, according to the latest data from McKinsey & Company.

While an average of 49% of consumers across 20 product categories said they shopped online before COVID-19, this is expected to rise by eight percentage points after the outbreak ends.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands