Online FMCG consumer spend is 46% higher than in store

An overview of online and offline FMCG consumer spend by region.

Consumers spend 46% more on FMCG products when buying online, according to data from Nielsen.

The difference in online and offline basket spend in the FMCG category is largest in North America – online basket spend is more than double (114%) that of offline spend. This drops to 61% in Europe in second place.