Most adults don't trust social advertising

An overview of trust in social media advertising across 17 markets.

Less than one-half of adults say advertising on social media is 'somewhat' or 'very' trustworthy, according to data from YouGov. This is true across all 17 markets surveyed.

This may pose a challenge to brands as low levels of trust could limit consumer engagement with new formats, like . This is not helped by the current social shopping experience which is .