Mobile payments expected to have impact in APAC marketing

An overview of the consumer behaviours most significant to mobile marketing in Asia-Pacific.

Mobile payments are expected to have a significant impact on marketing in Asia-Pacific according to new survey data from WARC and the Mobile Marketing Association (MMA), based on responses from 308 practitioners in the region.

With 45% of respondents also viewing as another significant behaviour, the apps such as WeChat and Alipay is perceived to become an effective way to reach consumers.