Luxury sales to reach a new high of €283bn this year

An overview of global luxury goods sales between 2001 and 2021.

Luxury goods sales this year are set to exceed their pre-pandemic level, according to data from consultancy Bain & Company.

Sales of personal luxury goods are expected to equal €283bn this year, a 29% recovery from the steep drop in 2020 and 1% higher than the pre-pandemic level in 2019. This has been driven by (millennials and Gen Z) who are set to make up 70% of the market by 2025.

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