Linear TV inflation accelerates while advanced TV costs are stable

An overview of media inflation for linear and advanced TV in the United States.

The cost of linear TV advertising is set to accelerate rapidly this year while advanced TV inflation will remain subdued, according to the latest data for the United States from the World Federation of Advertisers.

Linear TV advertising costs rose 9.0% in the last three months of 2020, while advanced TV saw costs rise by just 1.0% in the same period.

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