Linear TV consumption remains above pre-pandemic levels

An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021.

Linear TV consumption and daily reach have fallen from their pandemic highs but remain above their pre-COVID levels, according to data from smart TV devices from viewership data company Samba TV.

In Q2 2021, linear TV consumption has fallen for all four countries when compared to the number of minutes watched one year earlier. This ranges from a 5% decline in Australia to a 14% drop in the United States.

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