Instacart advertisers become more efficient as ROAS rises 12%

An overview of key Instacart performance indicators in Q3 2021.

Brands are spending more on Instacart advertising and are achieving greater advertising efficiency, according to the latest data from e-commerce advertising and intelligence company, and WARC sister company, Perpetua.

Attributed advertising spend on Instacart rose 30% in Q3 2021 compared to the previous quarter while the average return on advertising spend (ROAS) rose by 12% to reach $2.70. With ROAS growing and the cost-per-acquisition falling (down 9% to $1.77),