Highest ROAS lures advertisers to Amazon Sponsored Brands

An overview of Amazon advertising spend and return on investment by ad format.

Sponsored Brands advertising is growing quicker than other Amazon ad formats and offers advertisers a greater return on their investment, according to data from seller management company Jungle Scout.

The Sponsored Brands ad format, which covers banner ads with a brand's logo, message and products, took a 20% share of all Amazon advertising spend in the first two months of 2021. This is double the level in 2018 (10%).