Half of brands achieve an ROI of $1.06

An overview of the distribution of return on investment (ROI) from $1 spent on media.

For every $1 spent on media, advertisers can expect an average sales return of $1.06, according to data from Nielsen, while the most effective 25% of advertisers achieve a return on investment (ROI) of $2.09 – nearly double the average.

WARC's analysis of the most successful brands shows that the median ROI , up to $3.99.