Half of B2B marketers in APAC lack an ROI target

An overview of B2B marketing ROI and challenges in Asia Pacific.

B2B marketers in Asia Pacific are investing more but half of those surveyed said they have no ROI or benchmark target to judge their performance, according to research from B2B Marketing Leaders Forum, Insights Exchange and Adobe.

Three in five of the B2B marketers surveyed say they will spend more on content marketing (62%) in 2021, with this figure at 60% for lead/demand generation and 56% for data and analytics. At the same time, 63% of those surveyed say they will cut spen