Half of Americans have boycotted a brand, rises to 67% of high income consumers

An overview of consumer participation and perceived effectiveness of brand boycotts.

One-half of Americans say they have boycotted a brand in protest of the business and this rises to two-thirds for high-income consumers (those with a household income over $80k), according to data from YouGov.

There's little variation in the popularity of brand boycotts between men and women.