Google voice search is most effective for brands

An overview of the responses of voice assistants and devices to brand and product category questions.

Google dominates the voice search market in terms of successful answers, according to the latest data from Voicebot and Magic + Co. Asking over 4,000 queries in total, Google Assistant on a smartphone and on a Google Home smart speaker are far ahead

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands