Google search cost-per-click (CPC) has risen by nearly one-quarter since 2014, according to the latest data from Kantar Media. Between 2014 and 2018, Google search CPC for top keywords rose 23% on both desktop and mobile devices. However, the technol in company-wide CPCs, globally, since Q1 2015. This suggests non-search platforms like YouTube have seen their ad costs fall dramatically in recent years.
An overview of Google search cost-per-click across five key industries and devices between 2014 and 2018.