Global ad market to top $700bn next year

An overview of global advertising investment between 2010 and 2022.

Global advertising investment is forecast to grow by 8.2% in 2022 and this would push the total market value above $700bn, according to WARC Data's latest analysis report, Global Ad Trends: Ad Investment 2021/22.

While it took six years for investment to rise from $500bn to $600bn, it has now taken just four years to reach $700bn. This is in no small part due to the rapid investment in online formats, which has doubled in the last five years.