Facebook CPMs down year-on-year

An overview of Facebook cost per impression (CPM) between September 2017 and October 2018.

The cost per thousand (CPM) ad impressions on Facebook has fallen year-on-year for the second month, according to the latest data from Socialbakers. Australia registered the greatest drop at 22.5%, while the US and UK fell by 4.2% and 3.8% respective