Double-digit recovery overcomes pandemic advertising cuts

An overview of the growth in global advertising investment by product category forecast for 2021 and 2022.

Global advertising investment is forecast to rise by 12.6% this year to reach $665bn, overcoming the 5.4% cut last year and topping 2019 spend by $41bn. This is according to WARC Data's latest analysis report, Global Ad Trends: Ad Investment 2021/22.

Additional analysis from the report shows the ad market will , driven by online investment.

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