Digital channels lead way for Asian effectiveness

An overview of the lead media used by Asian campaigns in the Effective 100.

Digital channels such as online video and mobile and apps are more likely to be used as the lead media in effective Asian campaigns in the Effective 100, according to the Lessons from the Effective 100. The report is an analysis of the WARC Effective 100, a ranking of the world’s most awarded campaigns and companies for effectiveness.

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