Connected TV advertising sales doubled in 2020

An overview of programmatic connected TV advertising sales in 2020.

Programmatic connected TV advertising sales doubled last year, according to data from ad fraud company Pixalate. The global year-on-year growth rate was at least 97% across all four quarters of 2020.

This comes as audiences shifted to digital TV, with WARC Data's latest research estimating that  online consumers now have an internet-connected TV. Advertisers are also in response, with linear TV spend down $47bn over the last five years and online video up by $39bn.