Programmatic connected TV advertising sales doubled last year, according to data from ad fraud company Pixalate. The global year-on-year growth rate was at least 97% across all four quarters of 2020.
This comes as audiences shifted to digital TV, with WARC Data's latest research estimating that online consumers now have an internet-connected TV. Advertisers are also in response, with linear TV spend down $47bn over the last five years and online video up by $39bn.
