Connected TV accounts for half of all video ad impressions

An overview of digital video advertising impressions on connected TV, mobile and PC devices.

Connected TV devices now account for almost half of all video advertising impressions worldwide, according to data from omnichannel advertising platform Innovid.

Connected TV (CTV) advertising impressions doubled (107%) in April, the quickest rate of growth in the previous six months. This has pushed CTV's share to 47%, up from 40% at the end of 2020 and double the .

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands