Child products and groceries see greatest e-commerce growth in France

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

The number of French consumers buying non-food child products and groceries online has increased by one-third during the coronavirus (COVID-19) outbreak, according to data from McKinsey & Company.

Before the outbreak, 30% of consumers in France said they had bought non-food child products online, a share that is expected to rise to 11% when the outbreak ends. Online groceries is expected to rise from 23% to 30% over this period.