B2B companies use a broader range of marketing channels and data sources than B2C companies, according to a survey of marketers worldwide by Salesforce.
In the 11 channels asked about, B2B companies report a higher usage for ten. For example, while 88% of B2C companies say they use digital advertising, this rises to 93% of B2B companies. Video is the only marketing channel that is more popular wiB2B marketers use broader range of channels than B2C
An overview of marketing channels used by B2B and B2C companies.
