Automation and real-time measurement are main benefits of programmatic

An overview of the main benefits of programmatic advertising.

Automation and real-time measurement are the most widely reported benefits of programmatic advertising, according to research from AI company Alfi.

In a survey of senior advertising professionals worldwide, almost all (94%) said automation was one of the most important benefits of programmatic advertising. Real-time measurement (72%) places second while sophisticated targeting (67%) follows clos